Ford says it could learn from Japanese rivals 

Ford says it could learn from Japanese rivals

The upcoming Detroit North American International Auto Show will see Ford Motor Co. unveiling two new crossovers: the new Lincoln Aviator and the Ford Edge. Both are scheduled to hit showrooms next fall, and Ford said both demonstrate the company's new “bold, American” design emphasis.

Peter Horbury, Ford executive director of design for North America was quoted in the Detriot News as saying that the company needs to learn from its Japanese rivals. According to him, “They (referring to the Japanese automakers) have so expertly melded their national values with their global brand”. He wants to do the same with Ford’s brands by capturing the “overt gestures and purposeful actions” which defines the American culture. He further went on to mention the new Ford Fusion sedan as a shining example of how designers can translate American traits into automotive styling – likening the Fusion’s bold grill and wide, head-on profile to the archetypal image of the grinning, optimistic American.

Mark Fields, president of Ford's Americas division announced that sales of the new Fusion and its siblings, the Mercury Milan and Lincoln Zephyr, are exceeding the automaker's expectations.

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